Why Every Lawyer Needs a Podcast—How Lawyers Are Building Authority and Referral Networks Through Podcasting

Session I – What Lawyers Should Think About Before Starting a Podcast – Conrad Saam and Gyi Tsakalakis Before launching a legal podcast, lawyers should approach the process strategically, as discussed by Conrad Saam and Gyi Tsakalakis on Lunch Hour Legal Marketing. Start by defining a clear purpose whether it’s to attract clients, build authority, or grow referral networks—and align the podcast with broader marketing goals. Authenticity matters: Speak like a real person and focus on addressing your audience’s challenges rather than showcasing your résumé. While consistency remains crucial, so do frequency and length, shorter, weekly episodes tend to outperform…