Intent to Use Trademark Applications: Understanding the benefits and drawbacks

This course provides a comprehensive guide to the Intent-to-Use (ITU) trademark application process, focusing on best practices and common pitfalls. Designed for legal professionals, the session aims to enhance your understanding and handling of ITU applications, ensuring you can effectively advise clients and manage their trademark portfolios. By the end of the course, participants will have a synopsis of the ITU application process and a clear roadmap for effectively prosecuting ITU applications and managing client expectations. Key topics to be discussed: History and Purpose of ITU Applications Facilitating your Clients’ Short- and Long-Term IP Goals A Walk-Through of the ITU…