Trademark Enforcement Tactics: Strategies for Business Success

Session I – Risk management and brand strategy – Paul W. Reidl The first part of this program explores how to protect the value of trademark assets: Best practices, risk management techniques, and how recent trademark case law influences brand strategy, risk management and business development. Participants will gain a deeper understanding of evolving legal standards around brand protection, including trade dress protection, fair use, and trademark dilution. The presenter will discuss how they can strengthen their trademark portfolio, minimize the risk of costly litigation, and identify new market positioning opportunities. This is designed for IP attorneys, in-house counsel, brand…