Privacy Laws and the Franchise Relationship: Data ownership and roles between franchisors and franchisees

Tyler J. Thompson | Greenberg Traurig, LLP

Tyler J. Thompson advises clients on data privacy and protection, technology contracts and contract processes, websites and mobile apps, digital accessibility, artificial intelligence, and data issues in the franchise space. Tyler offers clients practical and efficient legal counsel, striving to manage costs and risk with business-friendly strategies.

With deep experience in digital compliance, Tyler focuses on handling all aspects of a client’s website, platform, or mobile app to pursue compliance while maintaining the best user experience. His practice also focuses on creating enforceable digital agreements with platform users, whether that platform is a website, SaaS, mobile app, or video game. He also helps clients reduce website scraping risk.

Tyler has designed and implemented privacy programs for clients from Fortune 500s to start ups, ensuring those clients are compliant with U.S. and international privacy laws. Tyler also advises on data retention and minimization, privacy by design, data inventories, and privacy impact assessments. Tyler is accredited by the American Bar Association and the International Association of Privacy Professionals (“IAPP”) as a Privacy Law Specialist. He is also certified by the IAPP as a Fellow of Information Privacy (FIP), Certified Information Privacy Professional for the United States (CIPP/US), Europe (CIPP/E), Asia, (CIPP/A) and Canada (CIPP/C) as well as a Certified Information Privacy Manager (CIPM) and Certified Information Privacy Technologist (CIPP/T). Tyler is also an ISACA Certified Data Privacy Solutions Engineer (CDPSE).

In the technology space, Tyler counsels on artificial intelligence (including generative AI and LLMs), open-source software, digital marketing, software licensing, and SaaS agreements. He also works with clients to modernize commercial contracting processes and privacy practices, enabling in-house attorneys to function more efficiently and conserve resources.

Outside of the firm, Tyler practices archery, is an FAA certified private pilot, and a PADI certified SCUBA diver. He is on a mission to see every national park, MLB stadium, and good tiki bar in the United States.

I. Strategies for collection of personal information from customers | 2:00pm – 2:40pm

II. Structuring data ownership in the franchise relationship (part I) | 2:40pm – 3:00pm

Break | 3:00pm – 3:10pm

III. Structuring data ownership in the franchise relationship (part II) | 3:10pm – 3:30pm

IV. Data roles between franchisors and franchisees | 3:30pm – 4:10pm