The Science of Jury Selection: Cognitive Bias, Case Testing, and Strategic Deselection

Master the cognitive biases shaping juror decisions and harness focus groups and mock trials to build data-driven strike profiles, sharpen voir dire, and deselect your highest-risk jurors. What Will You Learn Attorneys will learn how cognitive biases influence jurors and how to design focus groups and mock trials to strengthen case strategy and voir dire. What Will You Gain Attendees will gain practical guidance to build data-driven juror profiles, develop voir dire questions, deselect high-risk jurors, and lock in cause challenges. Key topics to be discussed: Damages anchors Anchoring bias, including damage anchors, shapes how jurors evaluate case value. Case…