AdTech, Cookies, Wiretapping, and Banners: The impact of changing laws and changing technology on the world of cookies (2024 Edition)

Session I – Are you ready for It? What companies need to know to be prepared for the death of third party cookies – David Zetoony and Darren Abernethy The most popular web browser has been threatening for years to turn off support for third party cookies – the technology that most websites use for behavioral advertising. That threat is now a reality. In January, support for third party cookies was turned off for 1% of website users—with the same result expected for all of the browser’s users by the end of 2024. Marketing departments are racing to find alternatives.…