Mastering IP Rights and Social Media Strategies

In this presentation, the presenters will review the IP and personal rights that participants may encounter when their clients or companies wish to adopt or use certain marketing and other creative content. They will dive into the ways in which content is screened, or cleared for use, and key considerations in moving forward with using such content. In particular, they will discuss advertising clearance and substantiation claims, trademark clearance, copyright and rights of publicity considerations, and tips for effecting successful social media posts with influencers. Key topics to be discussed: Advertising clearance and substantiation claims Trademark clearance Copyright and rights…